On the surface, Parag Milk Foods looks like just another dairy company — a familiar name in a familiar aisle. But beneath the routine shelves of cheese and ghee, something quieter is unfolding. India’s tastes are shifting, inch by inch, toward products that once lived in the margins: mozzarella, whey protein, farm-fresh milk delivered before sunrise. And it is in these subtle movements, these soft changes in the country’s kitchen, that Parag is quietly rearranging its future. The clues aren’t loud. They’re scattered — in product mix, in capacity expansions, in the rise of premium brands. But follow them closely, and a deeper story begins to reveal itself.